The above article, ‘Globalization and the Media Industry’ by Robert Chrisman, discusses mainly the negative effects of globalisation of the media.
A few things are highlighted in the article. Firstly, that globalisation of media causes the “degeneration of cognitive and moral spheres of the individual” due to its subjectivity. This steers the audience into thinking in a particular way; discouraging independent views and opinions. To this, the author has a counter-argument, which is to encourage more creative media types and products to be released into the industry. As such, he raised interesting examples like “radio dramas and musicals”. I’ve never really thought that having variety in the media would actually help us to have different opinions, probably because I admit that I’ve become accustomed to the way things are presented to me, and I’ve accepted those constructs of societies and situations that the media has formed.
A negative effect of the media that the author feels strongly about is that media encourages violence. He links it to world events, where violence had been used to solve problems instead of resolving them in a civilised manner. Again, I had never thought that the media could have such a great, negative impact on us, till I see now, that it is true to some extent.
Another point put across by the author is that a contributor to this “degeneration” is the computer. He argues that while the computer is supposed to be a tool for “universal interaction”, it is actually rather “private”. At this, I casted my disagreement. I didn’t agree with the author that the computer is “private”, as almost all information is available on the web. Then again, what’s available on the web is what people choose to reveal, so there are limitations. Though I’m sure that there are sites by minority groups. The author also brings in the issue about the ability to even own a computer, and have access to the Internet, and that governments are getting more wary of what goes online.
I’ve shared some of my views on the need to even talk about the globalisation of the media. What are your views? Do you think that this is a topic that needs to be discussed? Why?